Privacy Policy

Serenity Hotel Boutique is committed to protecting the privacy of the Personal Data of our Clients and Users, for which we follow the best practices in handling and administrating personal data. In accordance with the foregoing and in relation to article 6 of the law, it is obliged to observe and comply with the principles of legality, consent, quality, information, purpose, loyalty, handling your personal data with high standards of ethics, responsibility, and professionalism.
Unless stated otherwise, this privacy notice applies specifically to information we process or collect from you via invitation, payment methods, email, and identification.
This notice complies with the requirements established by the Federal Law on Protection of Personal Data Held by Private Parties, its Regulations, and the INAI Privacy Notice Guidelines. Serenity Hotel Boutique takes into account the security of your data, so we have technological, physical, administrative, and legal mechanisms to protect your information.
By the aforementioned and at the time of reading this Privacy Notice, you grant your consent to Serenity Hotel Boutique to collect, use, and transfer your personal data for the purposes that are later specified.

Identity and Address:

Serenity Hotel Boutique is a company legally constituted under the laws of the United Mexican States, with address for the purposes of This Privacy Notice is located at: Avenida 10, Calle 40 Lot 2021 and 22 Manzana 150, Playa del Carmen, Solidaridad, Quintana Roo. ZIP 77720.

Primary purpose:

Through the mechanisms established in this Privacy Notice, the processing of your personal data, including sensitive personal data that Serenity Hotel Boutique comes to collect, has as its purpose the identification, information technologies, operation, granting security, and legal certainty regarding the acts that it celebrates, therefore the data that we collect from you as a client for the aforementioned purpose, for which we ask for the following data:

  • Identification
  • Contact
  • Financials
  • Sensitive

Which are necessary for the service you request.

Secondary purpose:

Additionally, we use your personal information for the following, which are not necessary for the requested service, but allow and facilitate us to provide you with better attention:

  • Inform you about present or future products and services that we consider to be of interest to you.
  • Sending advertising, promotions, and/or newsletters.

In case you do not want your data to be used for any or all of these secondary purposes, indicate it by marking with an “X” the box that appears to the left of each section; if the ( s) box (s) are not marked, by such omission, you express your consent for us to process your data for secondary purposes.
The refusal to use your personal data for these secondary purposes cannot be a reason for us to deny you the services you request or contract with Serenity Hotel Boutique.
We notify you that for your safety and that of all visitors, among our security and surveillance measures, we have a video recording system in the public areas of Serenity Hotel Boutique.

The use of tracking technologies on our website.

We inform you that on our website, we use cookies, web beacons, and other technologies through which it is possible to monitor your behavior as an Internet user, determine your preferences, and be able to provide you with a better service and user experience when browsing our page.

Options and means that Serenity Hotel Boutique makes available to you to limit the use or disclosure of your personal data.

Serenity Hotel Boutique has high security, administrative, technical, and physical measures in accordance with its security policies and procedures to ensure your personal data against improper or lawful use, unauthorized access, loss, or alteration of the same.

Transfer of personal data.

Serenity Hotel Boutique may transfer personal data to companies that belong to the same corporation. The data transferred to third parties will be solely for marketing purposes.

Changes to the privacy notice.

Serenity Hotel Boutique may update this privacy statement at any time. These changes will be communicated through the page: serenityhotelboutique.com in the Policies and Privacy Notice section.

Privacy Policy.

Serenity Hotel Boutique, with address at Nube Street number 1050 interior 7 in the Jardines del Bosque neighborhood in the city of Guadalajara, State of Jalisco, Mexico, C.P. 44520, will use your personal data collected confidentially and only for advertising purposes within our company. For more information about the treatment and the rights that you can assert, you can request the full privacy notice to the email concierge@serenityhotelboutique.com
Applicable legal basis: Articles 6, 14, 15 and 16 of the LFPDPPP and 30, 40, 41, 42 and 43 of the RLFPDPPP.

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